Really excited to share this news…

 Perfumies ARE back!perfumies-homepage

Maybe you remember when I closed my line of solid perfume sticks around this time last year (see this post for more). Sad trombone. But at the time, it was oh so necessary. I had broken my leg into a gazillion pieces, which set me off my work groove for the better part of a year. I was miserable. Leading up to this awful injury, Perfumies had been my main stressor for many reasons (some listed below), and so it was the first thing I put an end to without hesitation when my life seemingly imploded into a million pieces in 2015.

Things definitely improved once I closed shop. It gave me better perspective on what I really love to do. I spent this past year growing this blog (I’ve reached nearly a million eyeballs!!), designing more jewelry, opening a supply shop and most recently releasing my daily planners (printed and bound!).

Since closing Perfumies I’ve received endless messages from customers pleading with me to re-open, or to sell any excess inventory I might have. Each and every one of those messages that came in bothered me. Each message would stay with me for days, I would replay it in my mind obsessively. “Do you pleeeease have any Text Me left in stock that I could still buy?” “Would you be willing to sell your Buttercup formula to me?” “Would you sell your business to someone else so I can still purchase Perfumies?”

I’ve learned through my many many attempts of throwing things against the wall, that very little actually sticks. It’s extremely hard to find a product customers are consistently excited about. I realized these customer requests bothered me so much because they made me aware that this business should not just be thrown out the window, but instead brought in from the cold, thoughtfully tweaked, and re-launched. So I got to thinking, what were the real issues that made me close Perfumies in the first place?

Business Model

I had created a line of bath and body products as a creative outlet and was selling them on ETSY–really just for fun. My dear high school friend ordered a batch of the perfume sticks, opened them in front of her boss who worked at a direct-selling party company. She brought them to the CEO,  who wanted 25,000 units ASAP. This was a large financial gain that fell into my lap just a few months after an existing business had taken a bad turn from a bad business relationship I had made. Ohhhhh life, you are a thing of wonder.

I was in contract with this party company for many years, and in total supplied them with hundreds of thousands of private label perfume sticks. Over the several years of supplying them, with each huge order out the door, I became more and more clear, this was not my calling. I wasn’t interested in pushing thousands of units out the door at a low profit margin per unit every month. I wanted something different.

I pride myself in being a maker, not a manufacturer. This distribution business model that I accidentally created–selling below wholesale to a distributor who then resold to someone who resold again, consisted of profiting about a dollar on every unit I sold. One dollar. Great if you are Johnson & Johnson and have endless distribution. Or great if your product’s end cost is A LOT more than $7/unit. I found the model to be stressful and uninspiring as someone who wanted to stay true to my maker and solopreneur roots.

When I announced a $0.75/unit price increase to this distributor (and another one that had come on board in 2014), they stopped placing orders. Which I get, and expected. It was a scary announcement to send, because I knew what their reaction would be, and I knew that reaction would force me to get on a more intentional track of business happiness.


Labels are the bane of my existence. Original Perfumies labels drove me insane. When I bought my labels in huge bulk quantities to keep costs as low as possible (like, 9,000 at a time), many of my stickers would sit for awhile (maybe, months depending on how different scents were selling) until we wrapped new batches of inventory. I learned, the hard way, that labels lose their adhesive if you use them when they are the slightest bit aged. Hard to imagine, but yes, it’s true. (This problem happened with many different label suppliers!) This created an ongoing issue of the labels popping off the tubes after they’d been applied. We’d label several thousand one day, and the next day, I’d walk into the room, and they would all be POPPED OFF the little tubes. You think I’m joking that stickers can pop off? THEY CAN AND THEY WILL. Like little hot dogs in buns. Labels were my biggest headache with the original Perfumies. It was like that Britney Spears song all day long, only it was ME AGAINST THE LABELS.

So there it is. Fully transparent on the the issues that were the driving force behind closing this little business of mine. While I considered re-opening, I thoughtfully planned out how I would get around these existing issues that didn’t work for me the first time around.

1) I’m no longer selling to distribution channels. I’m focused primarily on ecommerce retail channels (Perfumies’ website and Etsy), and wholesale accounts. 

2) Offer more product.  My new sticks offer SEVEN times more solid perfume than the original stick. The retail price is more, obviously. But I’m selling you much more product at once. This allows me more profit per sale.  In turn, I have more time to develop other awesome smelling products like these new perfume oils!


2) Avoid labels that wrap and overlap. With my DIY skills at a new level, I solved the label problem. Now you can enjoy the new packaging with luxurious metallic foil detail and labels that stay where I put them. Amen!


So, on this joyous shopping weekend….please, go take a look at the new collection. PERFUMIES.COMThey look different, they have different names, but I promise they still make you smell pretty always.

I choose to share all this, in case it might help or inspired you with whatever journey you’re currently experiencing. Thanks for reading and supporting this wild ride!




Your 2017 planner is here.

Hi lovelies. Last Friday I released my new 2017 printed and bound daily planner.


Here are 10 reasons I really want you to use this planner:
  1. It’s thick and luxurious and has so much space for your days’ every detail.
  2. The cover is durable and matte and feels like butter in your hands.
  3. It takes away all the work of a downloadable planner. (No more printing double-sided, hole punching and binding!)
  4. It helps you break down each baby step of short and long term goals. You are 50% more likely to accomplish a goal if you write it down!
  5. It establishes a self-discipline habit that will encourage other productive habits.
  6. It’s a place for positive reinforcement. Add a daily quote to keep you motivated and inspired.
  7. It’s a snapshot of how you spend your time–learn how to make better use of your day and get more done.
  8. It serves as a record of memories and accomplishments.
  9. It allows you to express your creativity by using planner accessories like your favorite pens & markers, monthly dividers, washi tape, stickers and more.
  10. Writing down your to do list and priorities helps remove stress and make sense of your daily chaos.

Just a few more days left to pre-order for December 12th shipping!

Also, check out this Instagram post to enter to win
*both a full size AND a mini planner*!




Your 2017 Planner is Here

2017 Daily Planner - Eat Sleep Plan Hello! My 2016 planner download was a big hit! I had no idea it would reach so many of you when I designed it! I want to thank so many of you for your persistent messages, comments and emails about if/when the 2017 planner would be available. These requests kept me inspired to keep the bar high for my 2017 planner. 2017 was designed with great honor and consideration, and I’m so excited that it’s finally ready to unveil.

2017 Daily Planner - Eat Sleep Plan 2016 was a year when I shifted from winging it most of the time, to consistently writing things down, thinking ahead and being more strategic with my goals. I owe that progress to becoming a #planneraddict this past year. When I have a clean, serene, beautiful space to make sense of my daily chaos, it keeps me consistent with my planning. I really believe in this habit and I’m guessing you do too and that’s why you’re reading this. Not only do I believe in it, is also just makes me so happy.

But the frustrating thing for me about the 2016 planner download was printing it. I had to order special thicker expensive paper so that I didn’t see the previous day through the back of the paper when I printed double-sided. And then there was figuring out how to print double-sided. And then there was buying this humungous hole puncher. And THEN there was finding the right binder. (I ended up DIYing this one.) All this planning prep was a drag, and I thought, if I’m this frustrated, you must be too.

So, I researched ways how I could print and assemble the planner for us all. So we could cut to the chase–and do less printing and more planning! Many months and many proofs later, ta-da! I present to you, Eat Sleep Plan, my 2017 printed and bound daily planner. 🙂2017 Daily Planner - Eat Sleep Plan

I’ve made a lot of products, but this one… is my baby. When I ripped open the box of proofs and held this in my hands, I felt a huge wave of peacefulness, joy and gratitude. I’m certainly emotionally attached to the jewelry, supplies and perfume products (yes, Perfumies are back! More on that in an upcoming post) I make and sell. But making this planner was different. I think because I knew it would help you plan to live more purposefully, intentionally and incredibly.

And that is pretty freaking cool.

So, without further ado, please check out Eat Sleep Plan. So many of you asked for a smaller size in 2016, so for 2017 you can Eat Sleep Plan in full size (8.5X11″) or mini size (5X8″). Whatever your prefer. 🙂

I’m accepting planner preorders through November 25th. If you order one by then, you’ll secure a planner to ship on December 12th. They will be available to order after November 25th, but shipping times may vary depending on inventory.

2017 Daily Planner - Eat Sleep Plan (Pssst…They also make for a great holiday gift!)

Stay tuned on my Instagram for news about a planner giveaway coming soon….Someone will win both the full and mini!

Happy planning!



How to: Customize a Notebook for Mom

DIY Gift Idea for Mom | Silhouette Cameo IdeasI wanted to share this personalized notebook I made for my friend Mimi. It was her birthday last week, and I wanted to put my new beloved Silhouette Cameo to good use to make her a little something. She is an incredible mom and wife, so I thought she’d enjoy a notebook that celebrates her family. (How great are all their names, and for this nature of this project, it’s pretty stinking awesome they all are conveniently four letters long!) If you caught my previous post, EAT SLEEP SLAY, you might know how obsessed I am with my Silhouette– it seemingly can do it all, and I’ve been on inspo-overload since bringing it home. Keep reading to see how easy it is to make a personalized notebook like this for someone you love!

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